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Pink spray-paint words on white, and a woman crowning herself with both hands.

Zoya is colorful, confident and gorgeous in person, just like the women who carry her.

You say those words to yourself on the hard mornings. She says them in pink for you, all day, to everyone who looks. The wallet and the charm come free with her until Sunday.

4.8from 1,443 reviews on Trustpilot Black-woman-owned, from Albuquerque, New Mexico — her artwork is printed into the vegan leather; both free pieces carry Africa, one in gold, one cut in leather.

The Black Girl Magic Set

Zoya is the handbag with the words in pink spray paint and four deep pockets inside. Asili is the leather Africa charm that hangs off her handle. Nayo is the small one for cards. The wallet and the charm come free with her until Sunday.

~~$247.85~~ sold separately $109.95

$43 off the handbag 2 pieces FREE ($94.90)

… left · ends · then $247.85

The Zoya handbag — Zoya — her artwork printed into the vegan leather, black sides, gold hardware12.2″ × 8.8″ × 5.5″ · phone, wallet, notebook, glasses · zip closeIn stock · ships this week ~~$152.95~~$109.95
The piece on her handle people ask about — Asili — Africa cut from three leathers, on a gold clasp3.1″ × 2.8″ · clips to a handle, a strap or your keysIn stock · ships this week ~~$44.95~~FREE
The small one for cards — Nayo — quilted black, gold lips and Africa charm3.9″ × 3.1″ · cards and a folded billIn stock · ships this week ~~$49.95~~FREE

Buy her alone and she is $152.95. Take the wallet and the charm with her and the handbag is $43 off, and both are on us — until Sunday.

In stockAlbuquerque, USA
Ships by …within 2 business days
Arrives …on your arm, by the speed you choose

★★★★★
“Zoya arrived on time and she is gorgeous in person. The pictures online do her no justice.”
Carmen Porcher · verified review
★★★★★
“I love it!! It's very colorful; the statement it makes is wonderful for the soul!!!”
Kim · verified review
★★★★★
“It's an absolutely beautiful purse”
Portia · verified review

In stockleaves the warehouse in 1–2 business days
Ships from the USABlack-woman-owned, run from Albuquerque
30-day returnsunused, in the original packaging

The Details

Every measurement, before you decide.

Measured across the widest points. Zip close; she stands on her own when she is filled, as in the photos. The long strap clips off.

Size: 12.2 × 8.8 × 5.5 in (W31 × H22.4 × D14 cm). Room for a notebook, a book, sunglasses, your wallet and a lipstick, with space left over. A handbag for the whole day, not a tote.
The artwork: A woman placing a crown on her own head with both hands, surrounded by pink graffiti words — BEAUTIFUL, SLAY, MAGIC, CONFIDENT, BLACK GIRL, QUEEN, RISING, DOPE, AMAZING, TALENTED, RESILIENT, STRONG, LOVELY, COURAGEOUS. Printed into the vegan leather across the front panel. The words BLACK GIRL MAGIC · SLAY · QUEEN · RESILIENT · STRONG · COURAGEOUS are part of the print.
Material: Premium vegan leather, soft in the hand, with black pebbled sides and base. Gold keepers on the handle tabs, a gold zip and gold feet under the base. Wipes clean.
Inside: Burnt-orange lining. A zip divider runs down the middle and splits her into two sides, with a deep pocket on each wall — four deep pockets in all. Zip close across the top.
Carry: Twin rolled top handles for the hand or the crook of the arm, plus a long strap on gold clips that comes off for the shoulder or crossbody.
Keeping her shape: Her sides are soft leather. Keep her filled when she is not in use and she stands on her own, as in every photo here; stored flat and empty, she can crease.
Shipping & returns: Ships from the USA. In-stock pieces leave the warehouse within one business day; pre-orders follow their batch window. Delivery in 2–8 business days, by the speed you choose at checkout. 30-day returns.

In the box

The handbag — Zoya12.2 × 8.8 × 5.5 in · in stock
Leather charm — Asili3.1 × 2.8 in · clips to a handle, a strap or your keysFREE
Duo wallet — Nayo3.9 × 3.1 in · cards and a folded billFREE

What she said

What women who carry Zoya said.

5.0 from 4 verified reviews

★★★★★
Beautiful bag!!
Zoya arrived on time and she is gorgeous in person. The pictures online do her no justice. The double zipper, the interior of the bag 😍 the middle pocket that separates each side the 2 deep inside pockets, then I realized I got 4 deep pockets with this bag!!! Yall did that!!! And tonight while in 7/11 a Lil black girl told me she liked my bag!!!

Carmen PorcherVerified buyer
★★★★★
I love it!! It's very colorful; the statement it makes is wonderful for the soul!!!

KimVerified buyer
★★★★★
It's an absolutely beautiful purse

PortiaVerified buyer
★★★★★
Loved it

BeverlyVerified buyer

Read every review (4) →

The whole set, one more time

The wallet and the charm are free with Zoya until Sunday.

Zoya is $43 off, and the Nayo duo wallet and the Asili leather charm come free with her — $109.95, $247.85 sold separately. All three are in stock and ship together in one box from our US warehouse.

$109.95~~$247.85~~$43 off the handbag · duo wallet and leather charm FREE

… left · ends … · then $247.85

In stock · ships from Albuquerque, USA · 30-day returns