01 — New In
The Zuri chain tote on a plinth against a bone wall
01 — New In

Zuri.

A pop-art portrait in pebbled leather — black, white, and gold chains.

$179.95 · ★★★★★ 4.8 · 1,000+ five-star reviews
The Zuri chain tote on a white plinth against a bone wall
01New In

Zuri.

A pop-art portrait in pebbled leather — black, white, and gold chains.

$179.95 · ★★★★★ 4.8 · 1,000+ five-star reviews
02 — The September Drop
The September Drop

Ten new faces.

Four appliqué backpacks, three circle crossbody bags, three Nembo handbags. On the backpacks and the circles every portrait is cut from leather and stitched on by hand. Pre-order is open.

Five September pieces on staggered plaster plinths against a bone wall
Jamila
Nuru
Johari
Laini
Zahara
Five September pieces on staggered plaster plinths against a bone wall JAMILA NURU JOHARI LAINI ZAHARA
02The September Drop

Ten new
faces.

Backpacks, circle bags, Nembos — pre-order open.

03 — Charms
03 — Charms

Make her yours.

A leather letter for your initial, a bloom, a face with her crown. Every charm is cut and stitched by hand to clip on the handle of any Afroyla bag.

Thirty-three charms. From $44.95.

Shop all charms →
03Charms

Make her
yours.

Cut and stitched by hand. Clip one on the handle of any Afroyla bag.

Swipe for all five.
05 — By Message
05 — By Message

Rise & Slay.

Every one of these says something out loud. Start with the message and the bag follows.

Shop Empowerment →
Shown: “Sanaa”
06 — Our Story
Giant painted BLACK-OWNED letters on a bone wall, three design leather handbags on staggered white plinths, a woman in an ivory dress standing at the right
Naledi
Waridi
Miraya
Giant painted BLACK-OWNED letters on a bone wall, three design leather handbags on staggered white plinths, a woman in an ivory dress standing at the right
06Our Story
Waridi Miraya
A Note From Michelle
When you carry my bags,
You carry purpose.
That's the whole point.

I got tired of seeing fashion that wasn't made for us. So I made it myself — a degree in fashion merchandising, a passion for fashion that uplifts, and a promise to never play it safe.

Every bag carries our strength, our power, our story — and every decision still flows through me and my team. This isn't a marketing angle. It's who I am, and why I wake up every morning.

With purpose,
Michelle
— Michelle Davis, Founder
A Note From Michelle
When you carry my bags,
You carry purpose.
That's the whole point.

I got tired of seeing fashion that wasn't made for us. So I made it myself — a degree in fashion merchandising, a passion for fashion that uplifts, and a promise to never play it safe.

Every bag carries our strength, our power, our story — and every decision still flows through me and my team. This isn't a marketing angle. It's who I am, and why I wake up every morning.

With purpose,
Michelle
— Michelle Davis, Founder